Industry News | November 18, 2004
Carl's Jr. Debuts Pastrami Burger
New York deli, meet burger joint -- Carl's Jr. has rolled out a new Pastrami Burger.
According to Carl's, Pastrami burgers have long been "insider" favorites at restaurants like The Hat in Los Angeles and Crown Burgers in Salt Lake City -- well-known burger joints that feature specialty hamburgers. Carl's Jr. lays claim to being the first fast food chain to offer the time-honored sandwich.
"When I first heard about the Pastrami Burger, it frankly seemed like an odd idea," said Brad Haley, Carl's Jr. executive vice president of marketing. "But it's one of those burgers that looks and tastes so good, we had to test it, and when we did, we got a very positive reaction from consumers."
The Carl's Jr. adaptation of the Pastrami Burger features an all-beef patty topped with thinly sliced pastrami, red onion, dill pickles, lettuce, tomato, and mustard, sandwiched between two toasted, seeded buns. Participating Carl's Jr. restaurants will offer the Pastrami Burger at a suggested retail price of $3.79 for a single and $4.79 for a double.
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