Industry News | December 4, 2008

Carl's Jr. Family Hits the Road

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Three Arizona siblings are taking a page from the book of their grandfather, Carl's Jr. founder, Carl Karcher, to spread holiday cheer. Margaret, Carl, and Jason LeVecke are embarking on a multi-stop statewide tour of their 59 Carl's Jr. franchised restaurants expressing their continued personal commitment to their employees and guests, as well as communities, despite the economic downturn.

"Our grandfather faced incredible adversity during more than 50 years of restaurant business," says Jason LeVecke, CEO of MJKL Enterprises, the family's franchise group. "Through thick and thin, success and failure, he taught us that we have to continue to challenge ourselves to do more; to do better; to do right by others; to never give up."

The Carl's Jr. Making it Happen Tour begins Dec. 8 in Phoenix and concludes on Dec. 18 in Guadalupe, Arizona. The nine day tour will stop at 59 Carl's Jr. restaurants and feature a check presentation to the local charity group, organization, or individual. Along the way the vegetable oil fueled Carl's Jr. truck will travel to 23 Arizona cities that span from the pines to the border. Each tour stop will be replete with menu tasting, merchandise coupons, and other Carl's Jr. give-away items for guests.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.