Industry News | May 24, 2010

Carl's Jr., Hardee's, Coke Provide Sweet Rewards

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Carl’s Jr. and Hardee’s restaurants have partnered with Coca-Cola to make everyone a winner – not just once, but twice. The My Coke Rewards campaign launches today at Hardee’s and is already underway at Carl’s Jr. With each purchase of a large fountain soda, guests will receive a specially marked cup that includes two offers: My Coke Rewards points that can be redeemed for cool stuff online; plus a peel-off coupon offer for a free or discounted item for the guest’s next visit.

Coca-Cola will award more than 50 million My Coke Rewards points during the promotion, including two grand prizes of 10,000 points each. With My Coke Rewards points on every cup, guests can collect points to redeem online at mycokerewards.com. The rewards pool is constantly updated so keep checking back for the latest offerings.

Additionally, each 42-ounce promotional cup will have a coupon offer good for a free or discounted item on the guest’s next visit to Carl’s Jr. or Hardee’s.

“Everyone really does win with the My Coke Rewards promotion at Carl’s Jr. and Hardee’s,” says Steve Lemley, senior vice president of marketing at Carl’s Jr. and Hardee’s. “Our guests have been enjoying Coke along with our big, delicious burgers for years. Now they’ll be rewarded with more than just great tastes, they’ll be able to score My Coke Rewards points and Carl’s Jr. and Hardee’s food and beverage offers. This really is just another way for us to say thanks to our guests for coming in and for coming back.”