Industry News | October 29, 2008
Carl's Jr. Puts Entire Country Breakfast in a Burrito
"This is no ordinary breakfast burrito," says Brad Haley, executive vice president of marketing for Carl's Jr. restaurants. "It's an entire country breakfast in the palm of your hand."
The latest addition to the breakfast menu at Carl's Jr. is part of the "Breakfast As Big As Our Burgers" advertising campaign that launched with the Monster Breakfast Sandwich in July.
The Big Country Breakfast Burrito is available for $2.69 or $4.09 for a small combo, which includes hash rounds and coffee. Prices may vary.
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