Industry News | October 29, 2008

Carl's Jr. Puts Entire Country Breakfast in a Burrito

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The Big Country Breakfast Burrito is now available at Carl's Jr. Offering the down-home flavors of a complete country breakfast wrapped in a flour tortilla for portability, the Big Country Breakfast Burrito features eggs, crumbled bacon and sausage, diced ham, shredded cheddar cheese, hash rounds, and a generous ladle of sausage gravy, all wrapped in a warm flour tortilla.

"This is no ordinary breakfast burrito," says Brad Haley, executive vice president of marketing for Carl's Jr. restaurants. "It's an entire country breakfast in the palm of your hand."

The latest addition to the breakfast menu at Carl's Jr. is part of the "Breakfast As Big As Our Burgers" advertising campaign that launched with the Monster Breakfast Sandwich in July.

The Big Country Breakfast Burrito is available for $2.69 or $4.09 for a small combo, which includes hash rounds and coffee. Prices may vary.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.