Industry News | May 26, 2004

Carl's Jr. Rolls Out 1-Lb. Burger, Salads

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Today Carl's Jr. rolled out what it says is the largest burger in quick-serve history: the 1 lb. Double Six Dollar Burger.

"Carl's Jr. has had the largest variety of premium quality Angus burgers in the industry, and now we also offer the biggest," said Brad Haley, executive vice president of marketing for Carl's Jr., in a statement.

But is it a case of too much? Not according to Carl's Jr. "The 1 lb. Double Six Dollar Burger was designed specifically for our core hungry, young guy target audience," said Haley.

The burger features two 1/2-pound charbroiled, 100-percent Angus beef patties topped with three slices of American cheese, bread-and-butter pickles, red onions, lettuce, tomatoes, ketchup, mustard and mayonnaise, on a toasted, seeded bun.

The suggested retail price is $5.49.

Carl's Jr. has also announced the addition of two salads -- the BBQ Ranch Charbroiled Chicken Salad and the Mandarin Charbroiled Chicken Salad -- as well as a Low Carb Charbroiled Chicken Club sandwich.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.