Industry News | June 20, 2013
Carl's Jr. Rolls Out New Salad and Ad
Carl’s Jr. ups the ante on its premium menu offerings with two indulgent, new salads: the Cranberry Apple Walnut Grilled Chicken Salad and BBQ Ranch Grilled Chicken Salad. Featuring a variety of delicious ingredients, tastes, and textures, the new salads join the Original Grilled Chicken Salad on the menu and are available at all Carl’s Jr. locations.
The Cranberry Apple Walnut Grilled Chicken Salad features apples, dried cranberries, candied walnuts, and marinated grilled chicken, as well as feta cheese and sweet and tangy raspberry vinaigrette on a bed of mixed spring and iceberg lettuces. The BBQ Ranch Grilled Chicken Salad features tortilla strips, black beans, corn, fresh salsa, ranch dressing, Memphis BBQ sauce, shredded cheeses, and marinated grilled chicken atop a bed of mixed spring and iceberg lettuces.
The Cranberry Apple Walnut Grilled Chicken Salad and BBQ Ranch Grilled Chicken Salad are available as entrées for around $5. Prices may vary by location.
“Carl’s Jr. built its reputation serving up big, indulgent burgers and we’ve taken the same approach with our new line of grilled chicken salads,” says Brad Haley, chief marketing officer for Carl’s Jr. “We loaded them up with so many flavorful ingredients - like marinated grilled chicken, crisp apples, candied walnuts, and feta cheese - that you won’t feel like you’re making a sacrifice to eat a little lighter. And, who better to help us advertise how flavorful our new line of Grilled Chicken Salads is than the colorful and irrepressible Jenny McCarthy?”
Actress Jenny McCarthy stars in the new commercial for the Cranberry Apple Walnut Grilled Chicken Salad. Titled “Forget You’re Eating Salad,” the new commercial emphasizes the variety of flavors and premium ingredients packed into the salad. The commercial, created by Los Angeles- and Amsterdam-based creative agency 72andSunny, will begin airing in select markets on June 24.
“I’m excited to be the new Carl’s Jr. salad babe,” Jenny McCarthy says. “I’m loving all the ingredients in their new salad. Each bite is scrumptious and a little nutty. Reminds me of a few exes I’ve dated.”
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