Industry News | October 21, 2009

Carl's Jr. Rolls Out Parmesan Chicken Sandwich

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Carl’s Jr. launched its newest menu item, the Parmesan Chicken Sandwich, which features a breaded chicken fillet topped with melted cheese, smothered in authentic marinara sauce, on top of a sesame seed bun.

“Many people love the taste of a breaded chicken breast fillet covered with cheese and a zesty marinara sauce,” says Brad Haley, executive vice president of marketing for Carl’s Jr. “The new Parmesan Chicken Sandwich from Carl’s Jr. is a big sandwich that will fill those cravings in a big way.”

The sandwich, available for $3.99 or $6.49 as a combo, is being promoted through ads created by Los Angeles–based advertising agency Mendelsohn|Zien, the firm behind many Carl's Jr. and Hardee's ads. The campaign depicts a guy who outwits two burley hitmen types assisted by conspicuous marinara stains on his shirt from eating his Parmesan Chicken Sandwich.