Industry News | November 24, 2009

Carl's Jr. Set to Take Its Vitamins

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CKE Restaurants Inc. announced it is offering vitaminwater at all of its 1,212 Carl’s Jr. locations. Carl’s Jr. will feature three flavors of the nutrient-enhanced water: vitaminwater xxx, vitaminwater revive, and vitaminwater essential. Each vitaminwater variety provides a range of functional benefits to address whatever life throws at you.

CKE Restaurants has a long-standing partnership with The Coca-Cola Company, which owns vitaminwater. Coca-Cola products have been served in Carl’s Jr. since 1981. vitaminwater will be available at most Carl’s Jr. restaurants in 16-ounce bottles priced at $1.69. Prices may vary slightly at other locations.

“Carl’s Jr. has long been known for our innovative menu offerings,” says Brad Haley, executive vice president of marketing for Carl’s Jr. “Once again we are leading the industry by offering our guests a great tasting vitaminwater to go along with their favorite big, delicious burger. As the saying goes, vitaminwater puts more go in ‘to go.’”