Industry News | June 25, 2009
Carl's Jr. Teams with In-Store TV Service
“With its emphasis on sports, music and entertainment, the programming that indoorDIRECT delivers through theBITE Network is a perfect fit for the Carl’s Jr. ‘young, hungry guy’ target audience,” says Anne Blumenstein, vice president field marketing & media for Carl’s Jr. “We think that our customers will come to love it almost as much as our burgers.”
“The addition of Carl’s Jr. is more evidence of indoorDIRECT’s momentum and growth, as well as proof that restaurant digital TV is a concept whose time has come,” says Bill Myers, chief operating officer and co-founder of indoorDIRECT. “Carl’s Jr. realized that their customers are craving great entertainment while they’re enjoying those awesome burgers.”
The 133 participating Carl’s Jr. locations are in the San Diego and San Francisco areas. In May, indoorDIRECT announced a deal that would bring the network to 324 locations of Carl’s Jr.’s sister chain, Hardee’s. IndoorDIRECT currently is showing its programming in 1,000 quick-service and fast-casual restaurant locations nationwide.
Food & Beverage
Thank you for signing up to receive QSR's flagship e-newsletter, A.M. Jolt. To help us better serve the information needs of our audience, please complete the information below.
In addition to A.M. Jolt, we also offer the following e-newsletters and communications. Please mark those you would like to receive.
- Business Services
- Cleaning & Sanitation
- Computer Systems/Software
- Dispensing Equipment
- Disposables, Packaging, Plastics
- Equipment Installation/Repair
- Financial Products/Services
- Food Products
- Franchise Opportunities
- Kitchen Equipment
- Safety Services/Products
- Security Systems