Industry News | May 26, 2010

Carl's Jr., Tetherball Introduce Mobile Rewards Program

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Tetherball, an industry leader in mobile loyalty and rewards solutions, and Star Chasers Oklahoma, today announced the launch of the mobile rewards program for Carl’s Jr. Oklahoma stores. The charbroiled burger chain has chosen Tetherball’s mobile marketing solution to connect with customers and make it even easier for them to get great offers.

“We see mobile marketing as a functional and complementary solution that we’ve been able to easily integrate with our existing marketing and advertising programs, thanks to the great help we’ve gotten from Tetherball,” says Troy Beats, vice president of Marketing/Operations for Star Chasers Oklahoma, Inc., franchisee of 39 Carl’s Jr. locations. “This new medium allows us to reach a broad range of customers well beyond our loyal base of core ‘young hungry-guy’ customers. Most people today, young and old, are using their mobile phones for just about everything, especially when they are out and about and thinking of where to eat.”

The Carl’s Jr. Mobile Rewards program is up and running in 37 Oklahoma locations and two Northern Texas locations – and has seen redemption rates as high as 39 percent. Customers opting into the program receive, on average, one text coupon offer per week. Text offers include special promotional codes within the message that allow stores to keep track of redemptions via their point-of-sale systems.

“Tetherball’s experience in the fast-food industry has been paramount in the successful deployment of our mobile loyalty program,” Beats says. “Starting something new and unknown can be daunting; however, it has been reassuring to go through the process with Tetherball in our corner. Tetherball provides a full-service approach – not only supplying the mobile connectivity and managing the technical aspects of the program – but also assisting in the marketing and implementation. They’ve provided expert guidance in membership acquisition, employee communications, and engagement, offer selection and scripting, as well as detailed reporting using Tetherball’s Mobiquitous reporting platform.”

“Combining our in-depth experience managing mobile rewards programs with a brand eager to expand into mobile has proved to be a winning combination,” says Scott Yancey, founder and CEO of Tetherball. “We’re all very excited about the partnership and expect we’ll continue to see great results for all stakeholders.”