Industry News | June 16, 2011

The Carolinas Are About to Get Sweeter

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Beautiful Brands International announced an agreement with multi-unit developers, Brad and Francy Bauer, to open 25 new Smallcakes A Cupcakery stores in North Carolina and South Carolina.

The deal comes just weeks after BBI announced the launch of its first tri-brand stores in North Carolina and Oklahoma and is the first multi-unit agreement for the Smallcakes brand.

“We’re very excited about this great milestone for BBI and what it means for our growth as an innovative restaurant development company,” says David Rutkauskas, BBI founder, president, and CEO.

“Combined with the launch of our new tri-brand stores, we believe we’re gathering huge momentum in our corporate growth strategy,” Rutkauskas says. “We’re thrilled to have Brad and Francy as part of our team and look forward to beautifully growing the Smallcakes brand throughout the Carolinas.”

With more than 20 years experience as entrepreneurs and business investors, the Bauer’s have committed their resources to aggressively developing the Smallcakes brand in the Carolinas, while capitalizing on the millions in the region who make up their solid market potential. BBI and the Bauer’s believe they can reach their goal of 25 Smallcakes units within the next 5 years.

“There is a tremendous amount of potential in the Carolinas that I believe will ignite huge growth for the Smallcakes concept,” says master franchisee, Brad Bauer. “To me, it’s an optimal franchise opportunity because of the quality support that BBI offers and the franchise-friendly business model of the concept itself. I firmly believe Smallcakes is a winning recipe for potential franchisees and area developers that everyone across the Southeast will soon be talking about.”

Founded in Kansas City in 2008, Smallcakes’ unique “cupcakery” restaurant bakes 15 kinds of gourmet cupcakes each day, each freshly topped with swirls of velvety icing in traditional and modern flavors. Price point per cupcake is $2.89 or $28.00 per dozen. The unique cupcakes have been featured on popular TV shows such as The View and Cupcake Wars on the Food Network.

Today, there are 10 Smallcakes and Smallcakes co-branded with FreshBerry Yogurt stores open.  In addition, there are dozens of additional tri-branded Smallcakes, FreshBerry, and Rex’s Chicken stores opening in Oklahoma, Texas, Kansas, Colorado, Arkansas, and North Carolina.

“Smallcakes is poised for tremendous growth because of its unique brand angle and product appeal,” Rutkauskas says. “We’re pleased to lead the charge in expanding this incredible concept and look forward to distinguishing our name further with absolutely the most delicious cupcakes on the planet.”