Industry News | October 29, 2012

Carvel Ice Cream Scoops Up New Brand President

Carvel Ice Cream announced that it has named Scott Colwell as brand president.

Colwell's primary responsibilities will be to develop and ensure successful execution of Carvel brand strategies and programs to enable the evolution of the brand with continued sales and profit growth.

He says his goals for Carvel are "to work closely with our associates and franchise partners to energize our iconic brand, accelerate the growth of Carvel, and strengthen our leadership position in ice cream and treats."
 
With more than 30 years of marketing, product innovation, strategic planning, and general management expertise, Colwell was most recently the chief marketing officer at Bruegger's Enterprises. He and his team successfully developed and implemented brand strategies and innovation initiatives.
 
Prior to Bruegger's, Colwell served in various executive roles at Dunkin' Brands, Bob Evans Farms, and Friendly's Ice Cream Corporation.
 
"We are thrilled to welcome Scott to the Carvel team," says FOCUS Brands CEO Russ Umphenour. "As we look to the future, Scott has the vision to take us to the next level and bring his extensive experience and knowledge about franchising and brand leadership to Carvel."
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