Industry News | November 28, 2011

CBTL Promotes 'Deck the Walls' Campaign

You can support The Help Group, the largest nonprofit organization of its kind in the United States serving children with autism and other special needs, by visiting your local The Coffee Bean & Tea Leaf (CBTL) store to purchase one or more $1 holiday stickers during its "Deck the Walls" program.

Now in its 10th year, this holiday promotion will run from November 24 through January 1 at 174 locations throughout California and the Western United States. 

"Each year, CBTL lights up the season with its wonderful 'Deck the Walls' campaign – that radiates the true spirit of the holidays and raises significant funds to benefit the children. As always, we are immensely proud to be part of the CBTL family," says Dr. Barbara Firestone, President & CEO of The Help Group.    

One hundred percent of the holiday sticker purchases will benefit The Help Group.  Another way customers can participate is by purchasing the Winter Dream Tea and Holiday Blend Whole Bean Coffee. CBTL will donate $1 from the sale of each of these items to The Help Group.

Mel Elias, President & Chief Executive Officer of CBTL says "In the spirit of giving, we are pleased to once again host the 'Deck the Walls' holiday campaign in support of the children of The Help Group. We thank our The Coffee Bean & Tea Leaf team and our customers for their commitment to this special program each year."

Founded in 1975, The Help Group is the largest, most innovative and comprehensive nonprofit organization in the United States serving children with special needs related to autism spectrum disorders, learning disabilities, ADHD, developmental delays, abuse and emotional problems. www.thehelpgroup.org

Founded in 1963, The Coffee Bea & Tea Leaf is the oldest and largest privately-held chain of specialty coffee and tea stores in the U.S.  With more than 750 stores around the world, The Coffee Bean & Tea Leaf continues to expand both domestically and internationally.  For address, store information and hours, visit www.coffeebean.com.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.