Industry News | July 6, 2010
Celebrate National Hot Dog Month—With Burgers
Why would the nation’s largest hot dog chain celebrate National Hot Dog Month with Double Chili Cheeseburgers?
“While Wienerschnitzel is famous for its hot dogs, we want hot dog lovers to know that we make one heck of a Double Chili Cheeseburger,” says Tom Amberger, vice president of marketing for Wienerschnitzel. “Our proprietary, world-famous chili is our most popular topping, and makes our hot dogs, fries, and yes, burgers, even more craveable.”
The new burgers feature Wienerschnitzel’s signature chili recipe and its new, home-style beef patties. The Double Chili Cheeseburger offers two patties and two slices of cheese topped with Wienerschnitzel’s signature chili for $2.29. The Double Ultimate Chili Cheeseburger combines the flavors with extra toppings of tomato, pickle chips, mustard, and chopped onion for $2.59.
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