Industry News | August 23, 2011

Celebrate TCBY's 30th by Winning Free Stuff

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Thirty years ago, Frank and Georgia Hickingbotham founded TCBY, The Country’s Best Yogurt, the company credited with pioneering the fro-yo industry. The company continues to grow with more than 600 locations around the world and more than 70 flavors of frozen yogurt. 

TCBY has spent many of its 30 years perfecting the combination of taste and nutrition, making it the healthiest yogurt in the market today with seven live active cultures, Vitamins A & D, probiotics, dietary fiber, protein, and calcium. To celebrate its anniversary, TCBY wants to give back to the customers who have made the brand what it is today with the chance to win free fro-yo, throughout the month of September, via a Facebook Sweepstakes. All who enter will also receive a coupon for 30 percent off a single item to be used anytime in September.

“So much has changed over the last 30 years, from our proprietary blend, the healthiest in the industry, to our store design and self-serve offering, the brand truly has evolved with the support of our customers,” says Tim Casey, CEO of TCBY. “We wouldn’t be where we are today if it wasn’t for our enthusiastic fans that have stood by us through the years. Because of this, we want to give back to them, in the best manner possible … with a swirl of The Country’s Best Yogurt.”

The Facebook sweepstakes begins on September 1 and can only be accessed through the “30th Anniversary Sweepstakes” tab on the TCBY Facebook page, www.facebook.com/tcby. Monday through Friday of each week in September, fans will have the chance to win one of two $30 gift certificates. On the final day, September 30, TCBY will pick one lucky winner who will receive a year’s worth of free fro-yo, a $300 value. Each fan that enters the contest will receive a coupon, via e-mail, for 30 percent off a single item which they may use throughout the month of September. Contestants can only enter once through the sweepstakes submission form, but may gain more entries for each friend they “share” the contest with who enters.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.