Industry News | September 9, 2008
CFA Expands in Maryland
A one-year supply of free Chick-fil-A Combo Meals (52 coupons) will be awarded to each of the first 100 adults, age 18 and older with identification, at the new stand-alone restaurant. The line can begin forming up to 24 hours prior to the opening, with the prizes being given away on Sept. 10 between 6 a.m. and 6:30 a.m. The restaurant will open thereafter.
"When we started the First 100 Fans promotion we were stunned when someone arrived 18 hours in advance and asked where he could wait in line," says Chick-fil-A, Inc. President Dan Cathy, who has camped out at dozens of openings. "Almost five years later, we've given away more than $7 million in free Chick-fil-A food across the country to raving fans who've braved snow, wind, rain and triple-digit temperatures to help us celebrate the opening of each new Chick-fil-A."
Chick-fil-A grand openings attract raving fans from around the country with some traveling many hours and hundreds of miles from several states away to take part in the festivities.
The new 4,227-square-foot restaurant seats more than 134 and will create approximately 55 new jobs. The restaurant features warm colors and wood accents as well as an indoor play area for children, which includes an interactive section for toddlers.
Keith Singletary has been selected as franchised Operator of the new Chick-fil-A in Capitol Heights. A Chick-fil-A Operator for eight years, Singletary currently operates the stand-alone location in Largo which he will continue to operate when the new Capitol Heights restaurant opens. Singletary's wife, Judi, and their two children all work at Chick-fil-A as well as his cousin and his mother.
With this year forecasted to be the chain's most aggressive product rollout period in Chick-fil-A history, the new Capitol Heights Chick-fil-A restaurant will offer several new menu enhancements.
These include a new Chick-fil-A Chargrilled Chicken & Fruit Salad with Harvest Nut Granola topping and a new Chick-fil-A Chick-n-Strips Salad with strips that are 50 percent larger than the previous offering. The Chick-fil-A Chicken Salad Sandwich has also undergone a makeover and is served on new premium wheatberry bread with leaf lettuce. The chain's Cool Wraps selections now come in a new multi-grain flatbread.
Food & Beverage
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