Industry News | October 27, 2008

CFA Partners with Kennedy Space Center

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As part of Atlanta-based Chick-fil-A’s long-standing children’s initiative of “Growing Kids Inside and Out,” the chain announced a partnership with Kennedy Space Center Visitor Complex for its fall 2008 Kid’s Meal premium offering. Designed to educate and inspire the chain’s youngest patrons, these exciting premiums feature fun, educational and interactive activities focused around space exploration. The Kennedy Space Center premiums will be available in Chick-fil-A Kid’s Meals at participating locations of the chain’s more than 1,400 restaurants from Oct. 27 to Nov. 22, 2008.

With the Kennedy Space Center Visitor Complex partnership, Chick-fil-A continues its tradition of providing premiums that are interesting to children and that emphasize the importance of education. The chain is able to achieve these goals by working in tandem with its premium partners, such as Kennedy Space Center Visitor Complex, and listening to its customers, parents, educators, and children.

“We hope that the Kennedy Space Center premiums teach our youngest customers about space and inspire their curiosity beyond their immediate community,” says Steve Robinson, Chick-fil-A’s senior vice president of marketing. “Through our Chick-fil-A Kid’s Meal Program, local Family Night events in the restaurants and outreach to schools and children’s groups in our communities, we aim to have a positive impact on the lives of children both developmentally and educationally.”

“We’re pleased to have Chick-fil-A as a nationwide partner, inspiring the next generation with the excitement of NASA’s space exploration program,” says Thomas R. Olson, Kennedy Space Center Visitor Complex’s director of marketing. “This effort is a perfect way for families coming to Florida to discover where history meets the future at our nation’s gateway to space exploration.”

The Kennedy Space Center Chick-fil-A Kid’s Meal premiums consist of four different space cases that connect together to build an entire space station. Each case also contains cards with various pieces of fun space trivia.