Industry News | August 3, 2011
Charley’s Grilled Subs Gets on Board With Korean Trend
As a response to customer demand, Charley’s Grilled Subs will debut its Spicy Asian BBQ Chicken sandwich nationwide this week, capitalizing on the trend of Korean-inspired flavors.
The sandwich, offered for a limited time only, is grilled-to-order and is prepared with all-natural chicken,grilled onions, creamy white American cheese, crisp cucumber, and Charley’s signature Spicy Asian BBQ sauce.
“The Spicy Asian BBQ Chicken sandwich offers the perfect combination of savory flavors and texture,” says Chung Choe, research and development specialist for Charley’s Grilled Subs. “It is a new take on a sandwich using ingredients that are favorites.”
The real kick in this sandwich is the rich flavor of Korean BBQ, which sets it apart from other menu items. While the popularity of Korean flavors started with the Kogi BBQ Truck in Los Angeles, the flavor has gained national attention and is appearing on menus across the country. Korean-inspired flavors were ranked by restaurant industry analysts Technomic as one of the top five food and flavor trends of 2011.
Food & Beverage
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