Industry News | August 10, 2010

Charley's Grilled Subs Welcomes an Asian Kick

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Charley’s Grilled Subs will reintroduce the Spicy Asian BBQ sandwich nationwide on August 16, adding an ethnic flavor to the restaurant’s traditionally all-American lineup.

Like all sandwiches at Charley’s Grilled Subs, the Spicy Asian BBQ is made-to-order with 100 percent USDA Choice Steak, all natural cheeses, and fresh vegetables. As a Korean-inspired menu item, the sandwich features steak cooked in a rich marinade complete with pears, green onions, and Eastern spices—filling it with flavor as it hits the grill. Charley’s Spicy Asian BBQ is topped with provolone cheese and served on a warm sub.

The American palate has become much more receptive to different flavors and Charley’s is proactive in responding to the shift.

“We’re taking the traditional Philly Steak Sandwich that everyone loves and adding flavors that you wouldn’t expect,” says Chung Choe, senior product engineer for Charley’s Grilled Subs. “This is helping us step out of the box to reach a broader demographic.”

The Spicy Asian BBQ sandwich will be available at all locations nationwide for a limited time only.

“We couldn’t believe the incredible response we received when we launched the Spicy Asian BBQ menu item last year,” says James Pa, vice president of brand management for the sandwich chain. “We have gotten requests upon requests to bring it back, so we’re thrilled to offer it again.”