Industry News | October 25, 2013
Charleys Philly Steaks To Debut in Russia
Gosh Enterprises, known for its Charley’s Grilled Subs and Charleys Philly Steaks fast-casual restaurant concepts, signed a development agreement to open 25 locations in Russia with the partnership of Aurelian Brand Development (ABD) and Oriando Limited. ABD is a part of Aurelian Global Holdings.
The agreement will pioneer the launch of the Charleys Philly Steaks brand into the Russian market. ABD, which develops American retail and food and beverage brands in Eastern Europe, Central Asia, and South America, owns several other fast casual restaurant concept franchises.
"We are excited to collaborate with Gosh Enterprises to bring this tremendous brand to the Russian consumers. Outside of being a leader of its segment in the American market, Charleys has clearly demonstrated to be a successful brand on a global scale and Russia should only continue that trend. We believe there is a void in the Russian market for quality, grilled sandwiches, and we are certain that Charley's is the perfect brand to fill it," says ABD’s director of business development Nicole Sweat.
In 1986, the love of Philly Cheesesteaks inspired the opening of the first Charleys restaurant in Columbus, Ohio. Also known for its signature lemonades and gourmet fries cooked in 100 percent soybean oil, the Charleys brand has grown its footprint across the world with over 500 locations in 47 states and U.S. territories and in 22 countries.
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