Industry News | July 13, 2000

Checkers Launches Screamin' Spicy Chicken Strips

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Checkers and Rally's Drive-in Restaurants announced July 12 the national launch of new screamin' spicy chicken strips. Available as a meal or a snack pack, this new product was created to be both super spicy and super portable—for the Checkers and Rally's consumer looking for High Performance Human Fuel(TM).

The highest quality, all-white breast meat strips are first marinated in spices and then coated with spicy breading to create the hottest taste around—a "double shot of spice."

Screamin' spicy chicken comes in a convenient, easy-open box. Each screamin' chicken box sports flames and "high performance fuel" imagery from Checkers and Rally's highly acclaimed advertising campaign. The product is a perfect fit with longtime "hot rod-fast food fast" theme.

Screamin' chicken strips can be ordered as a snack pack with two strips and fries, or as a meal that includes three strips, fries and cole slaw. Both the meal and the snack pack are served with two sauces—Buffalo Hot Sauce and Ranch—and all items are enclosed in one box for easy eating on the go.