Industry News | August 11, 2008

Checkers/Rally’s Adds New Item to Value Menu

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Checkers Drive-In Restaurants Inc., the parent company of both Checkers and Rally’s concepts, introduced to its Double Value Menu Frank’s RedHot Buffalo Chicken Sandwich.

Checkers/Rally’s Frank’s RedHot Buffalo Chicken Sandwich is a crispy chicken breast fillet fully immersed in Frank’s RedHot Original Buffalo Wing Sauce and then cooled off with a ranch dressing drizzle and iceberg lettuce, all served on a toasted sesame seed bun.

“Checkers/Rally’s places great emphasis on delivering high-quality, fresh products that maintain authenticity of flavor. When we were developing our new Buffalo chicken sandwich, we knew there was no other choice for sauce than the originator, Frank’s RedHot,” says Ryan Joy, director of research and development at Checkers Drive-In Restaurants Inc. “Our Frank’s RedHot Buffalo Chicken Sandwich delivers big, bold, robust flavor with an authentic taste that our guest are sure to find irresistible.”

The Frank’s RedHot Buffalo Chicken Sandwich is available at participating Checkers/Rally’s locations on the Double Deals section of its Double Value Menu. The suggested retail price is “2 for $3.” Prices may vary.

Checkers/Rally’s debuted its value menu at the beginning of this year. With the introduction of the Frank’s RedHot Buffalo Chicken Sandwich, Checkers/Rally’s now has 14 burgers and sandwiches, among other products, on its value menu.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.