Industry News | December 31, 2007

Checkers/Rally's Launches New Value Menu Today

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Checkers Drive-In Restaurants, Inc. today announced the systemwide launch of its new Double Value Menu. Checkers/Rally’s Double Value Menu consists of 17 different items.

The Double Value Menu features:

Single Deals: Ten delicious items starting at $1.

Double Deals: Seven full-flavored, double burgers and chicken and fish sandwiches priced at “2 For” $3, $4, or $5.

Mix & Match: Offering even more variety, all of the items on the Double Deals menu can be mixed & matched without sacrificing the “2 For” value.

“Our drive-thru guests are more value conscious than ever as they pay higher prices at the gas pump, but still want full-flavored, quality meals on the go. Checkers/Rally’s new Double Value Menu is designed to help our guests with great tasting options that leave them and their wallets full,” said Terri Snyder, executive vice president and chief marketing officer of Checkers Drive-In Restaurants, Inc. “For some of our guests, value means great food choices for a dollar. For others, it means two big burgers with big flavor at a small price. Our Value Menu choices appeal to both definitions of value, giving our guests the choices they want on their terms.”

Checkers/Rally’s is known as the home of the “2 For” special limited time promotional offers, priced at two for $3, $4 or $5. With the introduction of its Double Value Menu, many of these extremely popular “2 For” offers are now every day additions to the Double Deals section of Checkers/Rally’s Value Menu. The Mix & Match menu allows Checkers/Rally’s guests to choose any two items from its Double Deals menu for the average combined value price (i.e. one Big Buford offered at “2 For” $4 and one fish sandwich offered “2 For” $3 would come to the value price of “2 For” $3.50).

“Our guests told us that they love the double patty, indulgent sandwiches featured during our ‘2 For’ promotions, and they wish they could have them all the time. Now they can,” said Snyder. “More than 60 percent of our guests who order our Double Deals eat both sandwiches themselves – this is a great value option for people with big appetites who love our signature, full flavored burgers.”

Checkers/Rally’s new Double Value Menu is a permanent menu addition and is now available at most restaurants across the country. To promote the Double Value Menu launch, an interactive online game site was created at www.hungryasa.com. On the site, users can play a series of eating games for the chance to win printable coupons to Checkers and Rally’s.