Industry News | November 13, 2006

Cheese Sticks Hit the Menu

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Jack in the Box® Restaurants has added Mozzarella Cheese Sticks to its Finger-Food Lineup.

These new Mozzarella Cheese Sticks feature mozzarella cheese coated in crunchy, herb-and-spice breading served with a side of zesty marinara sauce. The Mozzarella Cheese Sticks are the latest addition to the chain’s finger-food menu, which includes Egg Rolls, Stuffed Jalapenos and Bacon Cheddar Potato Wedges.

“While cheese sticks may be commonplace on restaurant menus, they’re not often found in the fast-food arena,” said Teka O’Rourke, director of menu marketing and promotions for Jack in the Box. “With our Mozzarella Cheese Sticks, we’re offering a product that’s on par with what you would find at a casual, sit-down restaurant, but in a style that’s portable and easy to eat.”

Jack in the Box® new Mozzarella Cheese Sticks are available in 3-piece and 6-piece servings, for the suggested prices, excluding tax, of $1.49 and $2.79, respectively, at all participating Jack in the Box restaurants.