Industry News | July 25, 2011

Cheeseboy Now Four Units Strong

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Cheeseboy: Grilled Cheese to Go, a quick-service grilled cheese franchise concept, opened its fourth location on July 25 at the Prudential Center in Boston’s Back Bay. The new Cheeseboy is located in the Terrace Food Court of The Shops at the Prudential Center, offering customers a menu of classic, freshly made grilled cheese sandwiches, soups, macaroni and cheese, and other snacks.

This new location advances Cheeseboy’s plans to expand the concept through the opening of five additional restaurant locations this year. The company also plans to begin franchising within the next six months after establishing a concrete operational foundation at its company-owned stores.

“We are thrilled that the Prudential Center location has opened,” says Cheeseboy founder and president Michael Inwald. “Our experience at South Station has been incredibly rewarding and now with this opening, we have an opportunity to serve customers at highly visible retail outlets on different sides of the city. We couldn’t be more thrilled and thankful to our customers who have allowed us to continue this rapid growth.”

The new Cheeseboy embodies Inwald’s vision to offer high-quality grilled cheese sandwiches served quickly by a friendly staff. With sandwiches starting at $2.99, Cheeseboy offers customers an affordable quick meal without compromising quality and taste, using fresh ingredients, including all-natural, specially made breads and premium cheeses sliced on premise. Customers can order classic sandwiches or create their own by choosing from an array of breads, cheeses, fresh meats, and vegetables. A variety of hearty soups, macaroni and cheese, snacks, and drinks are also featured on the menu.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.