Industry News | April 17, 2013

Cheeseboy to Reward 10,000 Acts of Kindness

In honor of National Grilled Cheese Month, Cheeseboy: Grilled Cheese To Go, America’s first quick-service grilled cheese franchise concept, announces its plans to identify and reward 10,000 individuals demonstrating acts of kindness throughout the Northeast in April. During the month, Cheeseboy will surprise individuals or groups doing something kind for others or their communities with free grilled cheese sandwich vouchers. Each person caught in an act of kindness will receive one voucher to keep and one to pay it forward to someone else engaged in a selfless act.

“From the day we opened the first Cheeseboy restaurant, our company has been focused on giving back and trying to make a difference in the communities we serve, so it seemed like a natural extension of our culture to recognize 10,000 deserving individuals though our Acts of Kindness giveaway,” says Michael Inwald, founder and president of Cheeseboy. “We have been sincerely grateful for the generosity we’ve received from the communities in which Cheeseboy has been operating over the years, and we hope this is just one way we can return the kindness during National Grilled Cheese Month.”
 
In addition to surprising groups and individuals in the Northeast through various volunteer events and programs, Cheeseboy has empowered each employee within the company to directly identify and reward deserving individuals near any of its eight locations. The company will also ask its Facebook and Twitter followers to share their stories of kindness in exchange for free grilled cheese vouchers. 
 
The company will conclude the Acts of Kindness celebration during its third annual Free Grilled Cheese Day on Sunday, April 28. From 1 to 6 p.m., every customer will receive a free Cheeseboy “Classic,” creamy white American cheese on all-natural Italian bread, at its eight Cheeseboy locations. Additionally, customers who activate or use a Cheeseboy Rewards Card on Sunday, April 28 (through a physical card available at each store or through the Cheeseboy smartphone app), automatically will receive a free sandwich of their choice in May and other rewards extending beyond National Grilled Cheese Month.
News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.