Industry News | September 28, 2010

Cheeseheads Meet the Bobbie (Again)

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After a successful Madison debut in March 2010, Capriotti’s opened a second location on Regent Street and its third in the state of Wisconsin yesterday.

Using only premium meats, oven-roasted in-store nightly, Capriotti’s is more than just a sub shop, it’s a sandwich experience. Capriotti’s best-known sandwich is the Bobbie--made with homemade turkey, cranberry sauce, stuffing, and mayonnaise.

“We are so excited to open a second Capriotti’s in Madison and are thrilled with how the city has embraced our sandwiches,” says Steve Chanos, of Chanos LLC, Wisconsin Capriotti’s franchisee.

“We look forward to continuing to bring Capriotti’s unparalleled food and service to the state of Wisconsin and the city of Madison.”

“Expanding our reach in the Midwest is an important goal for Capriotti’s as a brand,” says Ashley Morris, Capriotti’s CEO.

“We know that Madison residents are great supporters as well as loyal customers and we are happy to bring them another location to help meet demand.”

The Regent Street Capriotti’s is located at 902 Regent Street, Suite B.

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