Industry News | April 25, 2012
Cheesy Bites Pull, Dip, and Pop Their Way Back Into Pizza Hut
Pizza Hut has announced the return of the Cheesy Bites Pizza. Adorned by 28 pullable, dippable, poppable cheese-filled morsels around the crust, the Cheesy Bites Pizza combines taste perfection with a little "food fun," making it an all-time favorite that customers ask for by name.
"From our signature Stuffed Crust to recent creations like P'Zone and the Big Dinner Box, Pizza Hut is known for pushing the envelope on innovation and building menu items that keep consumers talking," says Kurt Kane, Pizza Hut CMO.
"But nothing captures the attention of our customers quite like the fan favorite Cheesy Bites Pizza. With Cheesy Bites, you're getting our mouth-watering pizza surrounded by cheese-filled miracles that can take pizza night from good to great."
Cheesy Bites are back on the menu at Pizza Hut this spring, and its return is anything but quiet.
To usher this legendary pizza back into the spotlight, Pizza Hut is introducing the Cheesy Bites Gang, a band of 28 characters that have commandeered the Pizza Hut Facebook page (facebook.com/pizzahut) to share their exploits with the brand's more than 7 million fans.
Pizza Hut will begin introducing members of the Cheesy Bites Gang today, with each character of the crust sporting a personality of its own.
Pizza Hut will also bring the rambunctious bites to life on the streets with a weekly Cheesy Bites Reality Reel. Starting April 30, Pizza Hut will ask Facebook fans to choose from a list of activities to be carried out in public by life-size Cheesy Bites and shared via a weekly video.
The activities will demonstrate how Cheesy Bites can take a good time and make it great, never settling for anything less. Do not be alarmed by excessive cheesiness at a park, street corner or shopping mall near you.
From start to finish, each bite of the Cheesy Bites Pizza is stuffed with cheese, giving pizza fans the ultimate cheesy flavor they crave.
To make Cheesy Bites Pizza, Pizza Hut takes a large pizza and surrounds the perimeter with 28 cheese-filled bites that take the place of a traditional crust edge. The pizza is accompanied by marinara sauce, perfect for dipping the bites. A large 1-topping Cheesy Bites Pizza is $11.99 and is a limited time offer.
Pizza Hut began 50 years ago in Wichita, Kansas, and today operates nearly 10,000 restaurants in more than 90 countries. Pizza Hut, Inc. is a subsidiary of Yum! Brands, Inc. (NYSE: YUM).
Food & Beverage
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