Industry News | July 14, 2008

Cheesy Macaroni Bites Debut at Jack in the Box

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Today, Jack in the Box restaurants introduced Cheesy Macaroni Bites, a new twist on the traditional dish.

Jack's new Cheesy Macaroni Bites, featuring wedges of macaroni noodles and Kraft cheese enveloped in a crunchy tempura-style coating, are easy to eat on the go and can be eaten as snacks or sides.

"Mac 'n' cheese is an American classic that's universally loved," says Teka O'Rourke, director of menu marketing and promotions for Jack in the Box Inc. "Our new Cheesy Macaroni Bites offer the same great flavor of the original dish, but in a unique, finger-food style that's very convenient and portable."

Jack's Cheesy Macaroni Bites are available for the suggested price, excluding tax, of $1.69 for three pieces and $2.99 for six pieces at all participating Jack in the Box restaurants.