Epic Burger is set to open its second location in Spring 2010
at 1000 West North Avenue in the former Transitions Bookplace in Lincoln
Park. The first location launched in Chicago’s South Loop neighborhood
in May 2008 and introduced Chicago to “a more mindful
burger”.

In a time when authenticity and value is top of mind, Epic Burger offers its
customers a better burger experience. The new location will introduce Lincoln Park customers to a mindful menu that features 100 percent all natural,
never frozen, hand-packed beef and turkey burgers, all-natural chicken
breasts and portabella mushroom sandwiches, all cooked fresh to order.
Customers can also choose from unique flavor additions like: cage-free
organic fried egg, nitrate free bacon, and all natural cheeses. Epic Burger
buns are baked fresh daily and have no preservatives or artificial
ingredients. Fries are made with fresh, hand cut potatoes cooked with zero
trans fats and seasoned with pure sea salt. The menu also features shakes
and smoothies made with all natural ice cream and fat free frozen yogurt.

Though the menu will stay intact, the new location will feature some
modifications to better represent its new home. According to Founder, David
Friedman, “Since the South Loop location is recognized for its fun, modern
design we will keep it the way it is, but the new location will introduce a
softer color palette, plenty of parking and will maintain its efforts to
remain environmentally conscious by using Energy Star rated equipment and no
petroleum-based packaging.”

Friedman is excited about the expansion: “I
am proud to serve burgers and fries the way they used to taste before the
industrialization of restaurants and farms. No drugs, artificial
ingredients, or preservatives are used. We offer opportunity and
accessibility to all people to taste unadulterated food in its simplest and
most humble form.”