Industry News | November 19, 2008

Chick-fil-A to Dole Out $26K in Meals

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Chick-fil-A will reward those willing to wait in line for Richmond's newest stand-alone Chick-fil-A restaurant opening on Nov. 20 by giving away $26,000 in free Chick-fil-A food to the first 100 adults in line that morning.

A one-year supply of free Chick-fil-A Meals (52 coupons) will be awarded to each of the first 100 adults, age 18 and older with identification, at the new stand-alone restaurant located at 4443 S. Laburnum Ave. The line can begin forming up to 24 hours prior to the opening, with the prizes being given away on Nov. 20 sometime between 6 a.m. and 6:30 a.m. The restaurant will open afterward.

The First 100 Fans promotion was launched in 2003 to mark the opening of the chain's first stand-alone restaurant in Arizona. Five years later, the event continues to draw Chick-fil-A raving fans from all over the country. Armed with tents, computers, games and even swimming pools, campers turn the grand opening event into an all-night tailgate party.

Overseeing the newest Richmond Chick-fil-A will be Greg Williams, who has been selected as the franchised operator. Williams will employ about 65 team members at the new White Oak Village location. He graduated from Georgia Southern University in Statesboro, Georgia, with a degree in business administration. Williams and his wife, Christine, have six children and are eager to bring the new Chick-fil-A to the community.