Industry News | April 13, 2007

Chick-fil-A Expands Kid's Meal

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Atlanta-based Chick-fil-A, Inc. recently announced the expansion of its Kid's Meal menu as of April 12 to include items both new to the chain and those added from the regular menu.

In addition to Kid's Meal menu items previously offered, Chick-fil-A has added new beverage and entree options. New items to the chain include Milk Chugs (plain and chocolate) and Minute Maid Apple Juice, as well as old favorites adapted from the core menu, including two- or three-count Chick-fil-A Chick-n-Strips, Hi-C, and Chick-fil-A's famous Freshly Squeezed Lemonade.

Other recent Kids and Family Marketing initiatives launched by Chick-fil-A include offering a free Table Topper stick-in-place plastic placemat for infants and installing special dispensers of individual PURELL Sanitizing Hand Wipe packets at participating restaurants for parents to help their children clean their hands.

"Expanding and improving the Kid's Meal menu is part of our ongoing efforts to provide flexible options for families," said Steve Nedvidek, Chick-fil-A's senior manager of store marketing. "While we currently offer a variety of beverages for kids, we are excited to offer an additional healthy alternative choice such as 100 percent apple juice, as well as both chocolate and two percent plain milk that now comes in a more kid-friendly package."

During 2007, Kid's Meals will include premiums that feature fun, educational and interactive activities including CD-ROMs, storybooks, mystery games and more. This continues Chick-fil-A's successful tradition of providing premiums that are interesting to children and that emphasize the importance of strong character and education. The chain is able to achieve these goals by working in tandem with its premium partners and listening to its customers, parents, educators and children.

"Each year we strive to create programs which are not only fun, but provide educational lessons while promoting interaction between parents and their children." said Steve Robinson, Chick-fil-A's senior vice president of marketing. "Our Kid's Meals premiums aim to highlight our dedication to developing and educating children through the use of distinct and unique premiums."