Industry News | June 12, 2013

Chick-fil-A Gearing Up for Cow Appreciation Day

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Chick-fil-A is issuing a one-month reminder cattle call to its udderly cool customers! As part of the Atlanta-based restaurant chain's ninth annual Cow Appreciation Day celebration, Chick-fil-A is offering a free combo meal (breakfast, lunch or dinner) to any customer who visits one of its 1,700-plus restaurants fully dressed as a cow on July 12.

 

Customers should get to work on their cow-themed costumes now, as those dressed "head to hoof" in cow attire will receive a free Chick-fil-A Meal, which includes an entree, side item and Diet Dr Pepper (or beverage of choice). Customers who are too "chicken" to go all-out in cow attire will receive a free entree of choice for wearing any cow-spotted accessory, such as a hat, scarf, tie, or purse.

 

In 2012, nearly 800,000 customers visited Chick-fil-A mall and stand-alone restaurants dressed as cows for Cow Appreciation Day. The chain expects to host nearly one million cow-clad guests for the July 12 event.

 

The excitement around Cow Appreciation Day each year offers further proof that the passion for Chick-fil-A's beloved bovines is stronger than ever. For the past 18 years, the renegade "Eat Mor Chikin" Cows have entertained consumers with their desperate, self-preserving antics in an effort to convert beef eaters into chicken fans. The Chick-fil-A Cows and the "Eat Mor Chikin" campaign have enjoyed such widespread public success that the chain has evolved it into a fully integrated marketing program. In addition to clever roadside billboards, the "Eat Mor Chikin" Cows are the focal point of Chick-fil-A's in-store point-of-purchase materials, promotions, radio and TV advertising, and clothing and merchandise sales.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.