Industry News | July 31, 2013

Chick-Fil-A Invites Guests to Try New Milkshake Creation

Chocolate enthusiasts and coffee drinkers are invited to escape the summer heat and re“treat” to Chick-fil-A beginning August 5, as the company launches its newest limited-time flavor milkshake, Mocha Cookies & Cream.

 

The Mocha Cookies & Cream milkshake features Chick-fil-A’s home-style Icedream, OREO cookie crumbles, coffee, Hershey’s chocolate syrup, and is topped with light whipped cream and a maraschino cherry. The shake is available in 14 oz. or 20 oz. cups and prices start at $2.65 and $3.09, respectively. The shake will be available through mid-October (or while supplies last).

 

Since launching in 2006, Chick-fil-A handspun milkshakes have proven to be one of the most popular items on the quick-service restaurant chain’s menu. Chick-fil-A has strived to sustain shake sales by adding seasonal, limited-time flavors to generate further awareness of its milkshake line. For the past few years, Chick-fil-A has offered Peach and Banana Pudding flavors in the spring or summer months and a Peppermint Chocolate Chip milkshake during the holiday season. The Mocha Cookies & Cream milkshake is the chain’s first new limited-time flavor since 2011.

 

The Mocha Cookies & Cream milkshake is a dessert for customers on-the-go or those wanting an afternoon treat. “The new Mocha Cookies & Cream milkshake offers coffee and chocolate lovers alike a delicious and ‘craveable’ summer treat,” says David Farmer, Chick-fil-A’s vice president of product strategy and development. “We hope this new flavor will become a seasonal favorite among our customers and perhaps as popular as our Peach and Peppermint Chocolate Chip milkshakes customers have demanded over the past few years.”

 

Customers who re“treat” to Chick-fil-A during the month of August to try the new Mocha Cookies & Cream milkshake are encouraged to share their photos and experiences via Instagram, Twitter, and Facebook, using the hashtag #MochaRetreat.