Industry News | November 13, 2007
Chick-fil-A Launches Online Video Contest
As part of its year-long 40th anniversary celebration, Chick-fil-A is launching an online video contest to find the brand's greatest fan in the country. Beginning Nov. 13, Chick-fil-A fans can submit a video--up to one minute in length--that creatively pleads their case as to why they believe they are the brand's most passionate fan. The prize at stake? A Chick-fil-A loyalist's dream: 40 months of free Chick-fil-A Combo Meals, a trip for two to Atlanta to visit the corporate headquarters, and Chick-fil-A merchandise.
Contestants can upload their videos directly to the chain's newly designed Web site, www.chick-fil-a.com, through Jan. 15, 2008. The public will vote on their favorite entries to determine the top 10 videos before Chick-fil-A weighs in to determine the grand prize winner. The 10 finalists will be awarded complimentary Chick-fil-A Combo Meals for one year and a Chick-fil-A merchandise prize pack.
"The 'Biggest Chick-fil-A Fan' contest is an engaging way to capture some of the fantastic stories our fans have shared with us anecdotally through the years, and we felt our 40th anniversary year was the perfect opportunity to launch something like this," says Steve Robinson, Chick-fil-A's senior vice president of marketing. "The contest is also a great way to continue experimenting with social media tools."
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