Industry News | March 7, 2007
Chick-fil-A Milkshakes Are Going 'Green'
Like the other flavors, the Mint Cookies and Cream Milkshake is made from Chick-fil-A's popular home-style Icedream and topped with light whipped cream and a maraschino cherry. The Mint Cookies and Cream Milkshakes will include premium ingredients, such as Oreo Sandwich Cookies, and mint flavoring. Mint Cookies and Cream Milkshakes will be offered in a 20 oz. cup and are priced starting at $2.79 each at most locations.
According to representatives at Chick-fil-A, the selection of the new flavor had less to do with science than with celebration:
"The Mint Cookies and Cream Milkshake is just plain fun," says Woody Faulk, Chick-fil-A's vice president of brand development. "Following last year's highly successful rollout of Hand-Spun Milkshakes, we wanted to let our customers know that we appreciate their enthusiastic support of the shakes--and that we have a few surprises in store for them."
Chick-fil-A's line of Hand-Spun Milkshakes recorded a respectable two percent of sales in its first week--well before the chain initiated its full-scale marketing campaign to support the product into the summer months. For the remainder of the year, Milkshakes maintained an average percent-of-sales level of four percent.
Critical to the success of Hand-Spun Milkshakes has been the chain's ability to provide a quality product without compromising speed of service at high-volume drive-thrus or at the front counter. "Chick-fil-A was able to rollout Hand-Spun Milkshakes for one reason only--our restaurant operators and their team members," says Faulk. "They rose to the speed-of-service challenge and helped make our Hand-Spun Milkshakes so successful."
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