Industry News | July 11, 2014

Chick-fil-A Named Lead Sponsor of New College Football Hall of Fame

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Atlanta Hall Management (AHM) announced the new College Football Hall of Fame will open its doors on Saturday, August 23, in the heart of downtown Atlanta’s sports and entertainment district. The Hall also revealed its new logo and Chick-fil-A’s lead sponsorship of the new College Football Hall of Fame. The attraction will officially be called the “College Football Hall of Fame and Chick-fil-A Fan Experience.” Tickets and memberships will be available beginning August 1 for purchase through the Hall’s newly launched website.

An alliance of corporate sponsors and donors joins Chick-fil-A in delivering the Hall, including the Hall of Fame’s founding partners: AT&T, the Chick-fil-A Peach Bowl, Coca-Cola, and Kia. The Hall’s other official sponsors currently include Brasfield & Gorrie, Georgia Pacific, Georgia Power, The Home Depot, Invest Atlanta, Omni Hotels & Resorts, Piedmont Healthcare, Regions Bank, Southwest Airlines, Sporturf, and Under Armour.

In addition to housing the national College Football Hall of Fame, previously located in South Bend, Indiana, the attraction offers a total fan experience, providing fans a powerful opportunity to experience the game’s pageantry and passion in a revolutionary setting. The attraction matches traditional, museum-quality memorabilia with modern, interactive, multimedia exhibits that will invite fans and visitors to engage with their favorite college football team or Hall of Famer.

"Chick-fil-A continues to be an important part of the college football landscape here in its hometown of Atlanta,” says John Stephenson, president and CEO of AHM and the College Football Hall of Fame. “Chick-fil-A’s partnership and leadership have played a critical role in helping our team develop the Fan Experience. Its financial investment, along with that of all of our founding partners and official sponsors, enables us to provide a completely redefined Hall of Fame experience. This is a fun, celebratory, fully immersive attraction that takes the college football fan into the game as never before.”

“Chick-fil-A has been a sponsor of the College Football Hall of Fame since it announced its relocation to Atlanta,” says Chick-fil-A executive vice president Steve Robinson. “Chick-fil-A truly values its involvement in the great game of college football, and the new Hall will deliver a unique combination of the history of the game and very current, engaging experiences, making this attraction the ultimate destination for college football fans.”

AHM, with the National Football Foundation (NFF) and the College Football Hall of Fame, also unveiled the new branding that will represent and promote the institution that is the Hall of Fame and all it has come to signify. Featuring a classic look and prominently displaying the founding year of the Hall, 1951, the logo will be used for all matters not limited to the Atlanta attraction.

“The National Football Foundation and College Football Hall of Fame has always maintained a long and storied history as an integral part of the college football landscape,” says Steve Hatchell, president and CEO of the NFF. “The new Hall of Fame will be a credit to the college game and a must see for anyone who has played, coached, watched, or supported it. We are excited to be in Atlanta and to create this national platform, which will enable us to promote the game from border-to-border and coast-to-coast. No matter the conference or the division, every fan of the game will find a strong connection at the new Hall.”

The galleries will include interactive exhibits made possible by the Hall’s founding partners, including the Chick-fil-A–sponsored “Why We Love College Football” exhibit featuring iconic trophies and a large, touch-sensitive, 52-foot media wall filled with dynamic content

 

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.