Industry News | October 1, 2009
Chick-fil-A Reacts to Drive-Thru Win
Insula Research surveyed the brands in the categories of speed of service, order accuracy, menuboard appearance, and speaker clarity. Chick-fil-A ranked first in the categories of order accuracy, with 96.4 orders filled accurately, and speaker clarity.
“Our entire Chick-fil-A family is excited about our repeat recognition from QSR magazine to again be named America's Best Drive-Thru,” says Tim Tassopoulos, senior vice president of operations for the company. "This recognition is an affirmation of our 1,000-plus Chick-fil-A owner-operators and their terrific restaurant team members.”
In addition to ranking No. 1 overall, Chick-fil-A also offered customers the friendliest service during the study, meaning it had the highest percentage of crew members who said “please” and “thank you,” smiled, made eye contact, and had a pleasant demeanor.
“Our owner-operators and their restaurant team members strive to consistently create memorable guest experiences every day with every drive-thru visit," Tassopoulos says.
Brian Baker, president of Insula Research, attributes the brand’s winning history to its deep operational efficiency.
“There are several reasons why Chick-fil-A has consistently finished on top,” Baker says, “but ultimately it comes down to the fact that Chick-fil-A is an exceptionally well-run organization at all levels of management.”
The Drive-Thru Performance Study is an annual ranking of the top drive-thrus in America and is featured in the October issue of QSR.
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