Industry News | May 4, 2004
Chick-fil-A Rolls Out Combo with Fresh Fruit Cup
Today Chick-fil-A introduced The Trim Trio, a combination meal designed for diet-conscious customers, at its 1,135-plus restaurants nationwide. The meal features the chain’s new chargrilled chicken sandwich, the industry’s first fresh fruit cup side, and a 16.9 ounce bottle of Dasani water. The Trim Trio has a combined total of 330 calories, less than four fat grams and zero grams of trans fat, and starts at $6.15 at most locations.
Chick-fil-A’s new chargrilled chicken sandwich has only 3.5 grams of fat and 270 calories, or half the fat and 10 fewer calories than in the chain’s previous chargrilled chicken sandwich, which was first introduced in 1989 as the industry’s first chargrilled chicken sandwich. Chick-fil-A is now using a specially designed contact toaster to warm its sandwich buns, which eliminates the need to butter the bun before toasting and significantly reduces the sandwich’s fat content.
The new fresh fruit cups feature a mix of fresh-cut red and green apple, red grapes, pineapple, and orange slices, and are offered as a menu option throughout the day. According to the company, customers may also choose the fresh fruit cup as a substitute for waffle fries in kid’s meals and other combo meals. Sold individually, the fruit cups are available in three sizes: 3 oz. ($1.45), 4 oz. ($1.85), and 6.5 oz. ($2.85).
Chick-fil-A says this is the first fresh fruit cup offered in the industry and offered this explanation in a statement: "Working closely with its suppliers, Chick-fil-A has developed a strategic supply and distribution system to ensure the freshness and consistency of its fruit products at its 1,135-plus locations."
A Lesson in Balance?
"Unlike many other quick-service brands, Chick-fil-A is not concerned with developing products to specifically accommodate short-term or fad diets," says Woody Faulk, Chick-fil-A’s vice president of brand development. "Our new chargrilled chicken sandwich and fresh fruit cup products are examples of our continued efforts to offer a diverse and balanced menu. These new items complement the myriad of great-tasting, fresh and healthy products we already offer to allow our customers to make choices for their diverse dietary preferences."
Adds Steve Robinson, Chick-fil-A's chief marketing officer: "With our chicken-based menu, most of our customers already see Chick-fil-A as a healthy fast-food choice. And unlike some fast-food brands, we don’t feel like we have to devote a tremendous amount of marketing dollars to promote our nutritional leadership."
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