Industry News | June 2, 2008
Chick-fil-A 's New Chicken Salad Sandwich a Hit
“We’ve seen initial sales for this particular product jump 300 percent,” says Vice President of Brand Development Woody Faulk, who has led the menu enhancement campaign for Chick-fil-A.
While the flavor profile of the Chick-fil-A Chicken Salad hasn’t changed since chain founder Truett Cathy developed the recipe more than 60 years ago, the revised recipe is now served on a premium Wheatberry bread with Green Leaf Lettuce and packaged in a clear clamshell, resembling packaging more typical of a high-end deli. The sandwich is available individually at $3.65, or for the first time as a Chick-fil-A Meal for around $6.00.
Food & Beverage
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