Industry News | July 13, 2000
Chicken Club Sandwiches At Burger King
The five-week nationally advertised promotion will be supported with general market television spots created by Lowe Lintas & Partners, as well as Hispanic and African-American target creative from Bromley Communications and UniWorld Group.
Burger King Corporation and the National Pork Producers Council are jointly promoting the Chicken Club Sandwiches that include bacon. The sandwiches will be promoted on radio stations for three weeks beginning July 17, 2000, in major markets across the U.S.
Food & Beverage
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