Industry News | March 8, 2010

Chinese New Year Ups Global Sales for McDonald's

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McDonald's global comparable sales were up 4.8 percent in February, with U.S. comparable sales up 0.6 percent; Europe up 5.4 percent; and Asia/Pacific, Middle East and Africa up 10.5 percent.

"Our worldwide results for February show that we're satisfying the needs of our customers around the world by giving them more choice and variety, unbeatable value and the convenience they're looking for given today's busy lifestyles," says McDonald's CEO Jim Skinner.

U.S. comparable sales increased in February supported by strong consumer demand for core favorites, including an Olympic-themed Chicken McNugget promotion, the Breakfast Dollar Menu, and McCafe beverages.

In Europe, comparable sales rose 5.4 percent for the month fueled by France, the U.K., and many other markets. Across Europe, performance benefited from core and seasonal products that offer value at all price tiers of the menu.

In Asia/Pacific, Middle East and Africa (APMEA), comparable sales rose 10.5 percent for February, led by strong results in Japan, China and Australia. The celebration of Chinese New Year in many markets contributed to the month's performance. Throughout APMEA, consumers continued to respond favorably to the region's compelling value offerings, great tasting premium menu selections, and relevant convenience.

Systemwide sales rose 11.2 percent, or 6.4 percent in constant currencies, for the month.