Industry News | August 7, 2014

Chipotle Reveals Lineup for Dallas Cultivate Festival

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Chipotle Mexican Grill announced the celebrity chef and music line-up for Cultivate Dallas-Ft. Worth, which is making its southern debut on October 18 in nearby Irving, Texas, at Lake Carolyn. The one-day festival includes cooking demonstrations by celebrity chefs, live music, local food artisans, regional beer and wines, a special Chipotle festival menu, a Kids’ Zone with games, and other activities that emphasize fresh and affordable food made with sustainable ingredients. Admission is free.

Celebrity chefs lined up for the event include Matt McCallister (FT33 in Dallas); Omar Flores (Casa Rubia in Dallas); Kent Rathbun (Abacus in Dallas and Jasper’s in Plano, Houston, and Austin); Paul Qui (Qui and East Side King in Austin); Sean Brock (Husk in Charleston and Nashville, and McCrady’s in Charleston); and Amanda Freitag (Empire Diner in New York). The musical line-up includes Amos Lee, O.A.R., The Colourist, MS MR, Sylvan Esso, and DJ Christopher Golub.

“Dallas is home to the South’s first Chipotle restaurant, which opened more than 15 years ago. Its vibrant food and artisan community offers a solid foundation for an event like Cultivate that celebrates great local and artisanal foods while helping people understand how food should be raised and prepared,” says Chris Arnold, communications director at Chipotle. “Cultivate allows attendees to interact with chefs, farmers, and vendors—all while sampling foods exclusive to the festival.”

Chipotle partnered with Lakewood Brewing Company of Garland, Texas, to produce a one-of-a-kind “Cultivate Farmhouse Ale” that will be exclusively poured at Cultivate Dallas-Ft. Worth. The ale, an interpretation of a farmhouse-style brew, uses a never-before-tasted recipe with Bravo hops for a somewhat bitter herbal note that is balanced with moderately sweet malts and Cascade and Citra hops for floral and citrus flavors. The beer also features local Texas wildflower honey for sweetness.

Additionally, Chipotle’s culinary team created a special menu that can only be purchased at the festival. Items include: a pork belly or barbacoa gordita; grilled chicken or Sofritas tacos; a baby kale and roasted corn salad; and a jasmine rice bowl with pork and chicken meatballs or organic tofu from ShopHouse Southeast Asian Kitchen, Chipotle’s Asian concept.

Additional Cultivate events were scheduled this year in San Francisco (June 7) and Minneapolis (August 23).

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.