“Our marketing strategy has not kept pace with developments in our food culture or our unique people culture,” says Steve Ells, founder, chairman, and co-CEO of Chipotle. “Through this search, we wanted to find the right partner that could help us elevate our marketing both creatively and strategically, and I am confident that we’ve found that in Butler, Shine, Stern & Partners.”
Industry News | January 20, 2009
Chipotle Rights Sluggish Creative
Chipotle Mexican Grill (NYSE:CMG - News) (NYSE:CMG.B - News) named San Francisco-based Butler, Shine, Stern & Partners (BSSP) as its advertising agency of record. Chipotle chose BSSP after reviewing more than two-dozen agencies and completing projects with three finalists.