Industry News | October 7, 2013

Chipotle’s Annual Halloween Boorito Fundraiser Returns

 

Chipotle Mexican Grill announced the return of its long-standing tradition and popular Halloween fundraiser known as Boorito. This Halloween, Chipotle will treat customers dressed in costume to a burrito, bowl, salad, or order of tacos for only $3 from 4 p.m. to closing. Proceeds from the fundraiser of up to $1 million will benefit the Chipotle Cultivate Foundation.

“We are changing the way people think about and eat fast food, and this annual tradition gives our customers the opportunity to join us in our mission to create a better, more equitable food future.” says Mark Crumpacker, chief marketing officer at Chipotle. “During Boorito, customers can dress in costume and enjoy their favorite menu item from Chipotle for just $3 while supporting a great cause.”

Participation in Boorito is simple. Go to any Chipotle restaurant in the U.S., U.K., and Canada between 4 p.m. and closing on October 31 dressed in any costume and purchase any Chipotle menu item for only $3.

The Chipotle Cultivate Foundation is a non-profit organization committed to creating a more sustainable and healthful food supply and to raising awareness of food issues. The foundation supports family farmers, their communities and educators, and programs that teach younger generations about food matters. The organization also provides support for ranchers and farmers who are working to develop more sustainable practices.

“Over the last three years, our customers have helped us raise more than $3 million dollars for the Cultivate Foundation, which has been used to fund and support organizations and programs focused on creating a more sustainable food future, such as the International Rescue Committee and The Kitchen Community,” says Crumpacker. “Through our customers’ support we have made progress advancing the foundation’s mission and we hope our customers will join us again this Halloween.”