Industry News | August 17, 2012
Chop't to Intro Pink Goddess Salad to Fight Cancer
During the month of October, Chop’t Creative Salad Company is “dressing in pink” and offering a limited-edition SuperSeasonal “Pink Goddess Salad” to benefit cancer care and prevention through a partnership with The Pink Pony Fund of the Polo Ralph Lauren Foundation.
The super salad architects will donate $1 from the sale of each Pink Goddess Salad ($10.49–$10.99) and Pink Goddess Salad Sandwich in all Chop’t locations in Greater New York and Washington, D.C. to The Pink Pony Fund.
In addition, Chop’t will match every dollar raised to increase the donation to the Polo Ralph Lauren Foundation.
The Pink Goddess Salad includesfreebird grilled chicken, pickled red onions, avocado, black beans, Cotija cheese, romaine, and mesclun lettuces with Mexican Goddess dressing.
In honor of Breast Cancer Awareness month and the exclusive partnership between Chop’t and The Pink Pony Fund, Chop’t will also sport a specially designed pink logo and serve all Chop’t salads, including the Pink Goddess Salad, in pink salad bowls.
“We’re thrilled to be the first restaurant to partner with The Pink Pony Fund,” says CEO Nick Marsh. “As a company, we have a huge commitment to charitable causes we really believe in, and we admire the work that The Pink Pony Fund is doing to fight breast cancer. We’re excited for this opportunity to contribute to their efforts in a significant way.”
Established 12 years ago, The Pink Pony Fund of The Ralph Lauren Foundation is a worldwide initiative in the fight against cancer with the mission of reducing disparities in cancer care in medically underserved communities and ensuring that treatment is available at an earlier, more curable stage.
Initially established with a focus on breast cancer, the Pink Pony Fund supports programs for cancer screening, early diagnosis, treatment, research, and patient navigation.
Since its inception 11 years ago, Chop’t has made strides to change the way America eats and thinks about fast food with creative salads and house-made dressings.
Chop’t’s commitment to wellness goes beyond the bowl, including partnerships with The Pink Pony Fund of the Polo Ralph Lauren Foundation, Wellness in the Schools (WITS)—which serves healthy, scratch-made lunches to 20,000 New York City public school children every day—and the St. Bernard Project—which is committed to rebuilding the homes and lives of Hurricane Katrina survivors.
Chop’t has 17 convenient locations across Manhattan; Westchester County, New York; Washington, D.C.; and Virginia. All will offer the Pink Goddess Salad from October 1–31, 2012.
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