Industry News | September 30, 2013
Church’s Chicken Rolls Out ‘Big’ New LTO
Church’s Big Tex sandwich is about to get even more popular with the limited time offer of the Big Tex Club sandwich debuting today. The new sandwich includes a menu item that is a favorite of Church’s customers: two Tender Strips surrounded by bacon, American cheese, lettuce, pickles, and mayo served between two buttery slices of Texas Toast.
“The Big Tex Club is a natural extension of the Big Tex sandwich that we introduced last year. With the addition of bacon and cheese to an already great selling sandwich, the new Big Tex Club is sure to be another fan favorite,” says Rob Crews, Church’s chief marketing officer. “Big Tex delivers on its name—it’s a big sandwich with an even bigger value. There are endless opportunities to take the Big Tex sandwich and add new ingredients and flavors that will no doubt continue to engage our fans with new versions of their favorite sandwich.”
The other big Club at Church’s is its Guest Star Club. It’s open to anyone who is looking for exclusive deals and savings and news about promotions and menu items. Membership is free and it’s an easy club to get into. Click on Join the Club on Church’s homepage to sign up.
The Big Tex Club sandwich is available at participating restaurants starting at $2.99 and $4.99 for a combo meal with small fries and small drink. The Big Tex Club is available now through November 3.
Food & Beverage
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