Industry News | April 1, 2013
Church’s Piles on the Sweet for Bigger, Better Biscuits
Church’s Chicken is introducing a bigger, better Honey-Butter Biscuit that will have the chain’s fans struggling to eat just one.
“Our biscuits have amazing crave-ability with our fans. Aside from our original and spicy chicken, the biscuits rise to the top of our customers’ must-have menu items when they visit our restaurants,” says Rob Crews, chief marketing officer for Church’s.
“And the numbers show how much in demand our biscuits are with our customers,” he adds. “In 2012, we prepared and served more than 160 million honey-butter biscuits. There’s no doubt that Church’s will exceed that number this year with the new biscuits on our menu.”
Biscuits and fried chicken always bring back memories of moms and grandmothers preparing for hours to make hot biscuits and chicken for their families. George W. Church Sr., the founder of Church’s, knew even 60 years ago that not everyone could afford the time needed to make great food from scratch.
The biscuits are handmade and freshly prepared throughout the day at all Church’s restaurants. Now, Church’s new biscuits are bigger with extra honey-butter that delivers a balance of sweet and savory tastes in every bite.
The new biscuits are available hot and fresh for only 59 cents for one biscuit; 99 cents for two; $1.69 for three, and the best value deal of only $2.89 for six biscuits. Prices may vary in participating Church’s restaurants.
Food & Beverage
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