Industry News | April 4, 2000
Churchs Airs New, Offbeat Ads
The quick serve chicken restaurant concept announced the release of three new comical commercials developed by its award-winning advertising agency, Cliff Freeman and Partners. The ads are scheduled to begin airing the week of March 29 in all 55 of the brand's media-supported markets, including Atlanta, Dallas, Houston, San Antonio, New Orleans, Phoenix, and Tampa.
"The new advertising is unlike anything that's ever been done before in the quick serve category," said Brad Haley, chief marketing officer for Churchs. "It features very real, attention getting family dramas that demonstrate the lengths people will go to enjoy our made-from-scratch chicken."
The ads—titled "Late for Dinner," "Bad Son," and "Grandpa,"—show family members taking outrageous steps to enjoy Churchs Chicken and avoid the bad cooking they would otherwise get at home.
"After having done "Where's the Beef" for Wendy's and "Pizza! Pizza!" for Little Caesars, you wonder how you can top that work," said Cliff Freeman, chairman and chief creative officer for Cliff Freeeman and Partners. "But the new Churchs advertising is really fresh and unexpected, and it tells a very simple but powerful story about the brand and its food."
New York-based Cliff Freeman and Partners client roster includes The Coca-Cola Company, Fox Sports, Staples, Hollywood Video and Budget Car and Truck Rental.
Churchs Chicken specializes in southern-style chicken and side items like mashed potatoes and gravy, okra, corn on the cob, and its unique honey-butter biscuits. Founded in 1952 in San Antonio, Texas, Churchs today has almost 1,500 locations in 29 states and eight countries.
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