Industry News | January 14, 2013

Church's Chicken Chooses New Creative Ad Agency

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Rob Crews, EVP and chief marketing officer for Church’s Chicken announces that ESW Partners will be Church’s new creative ad agency of record. The Chicago-based agency has experience working with other fast food chains over the last decade.

ESW Partners is a fully integrated marketing communications agency specializing in branding. The agency will provide strategic and creative direction for campaigns that will incorporate broadcast, print, in-store, and interactive media.
 
ESW is joining Church’s at a time of transition. With a solid management team now in place, the brand is focused on its short-, mid-, and long- range growth strategies, strategic initiatives to increase profitability, product innovation, optimizing relationships with stakeholders, and updating and reimaging its company restaurants.
 
“Our partnership with the team at ESW will focus on developing marketing campaigns that will convey our product quality and value story, drive profitable traffic, enhance guest engagement, and create a distinct competitive positioning,” says Crews. “We also have a robust pipeline of menu items that we’ll introduce and showcase with a new creative campaign. “
 
Jim Signorelli, founder and CEO of ESW Partners, spent many years at some of the top national advertising agencies before co-founding ESW.  “This is an exciting time to be partnering with Church’s,” says Signorelli. “Church’s is a beloved brand. We’re proud to be part of this brand’s evolution as we work to help it gain even more deserved interest in what is already a unique and compelling brand story.”
 
News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.